BBA Business Analytics

The convergence of business and data analytics is the emphasis of the BBA in Business Analytics undergraduate degree programme. To assist organizations in making data-driven decisions, it blends business ideas like marketing, management, and finance with analytical abilities like data mining, statistics, and modeling. Business statistics, data mining, data visualization, predictive analytics, financial accounting, marketing, and management courses are frequently offered in the curriculum. Students gain knowledge of how to gather and analyze data, use analytical tools and techniques to glean insights, and effectively present their results to stakeholders. Graduates with a BBA in Business Analytics can work as a management consultant, business analyst, marketing analyst, financial analyst, or data analyst, among other professions. They can work in a variety of fields, including retail, technology, healthcare, and finance.


Passed XII or equivalent course in any discipline from any recognized Board / Council / University with minimum 60% marks for general (open) category and 45% marks in case of Backward class category.

Career Opportunities After Graduating in BBA Business Analytics

  • Project Manager

  • Business Analyst

  • Financial Analyst

  • Marketing Analyst

  • Database Administrator

  • Data Architect

  • Analytics Manager

  • Business Intelligence Architect

  • Data Engineer

Faculty Details


Mrs. Sudeshna Guha Acharya

Academic Co-ordinator and Head of the Department